Don't Guess. Know.
We find the answers to the questions you didn’t know you should be asking, using data science, analysis, engineering and software – all the things you don’t want to worry about.

Services
Our Brisbane-based team deliver services for clients across the country, combining the technical know-how with real-world business experience.
No pie-in-the-sky ideas here. No outlandishly expensive reports only destined for the top drawer.
We get it done.
Optimisation
Pinpointing the solution to reach utmost efficiency.
Experience
Crafting a better experience for your customers.
Case Studies
We couldn’t be more proud of what we’ve helped our clients achieve.

A data-first financial model for a new public-facing product, delivering exceptional results
The Queensland Tertiary Admissions Centre (QTAC) is a non-profit organisation and Queensland’s trusted leader in tertiary admissions for more than 40 years. QTAC provides a

Driving fundraising growth using analytics
Endeavour Foundation is an independent, for purpose organisation established in 1951 with a vision to support people with an intellectual disability to live their best

Securing and managing Australia’s PPE supply chain
In early March 2020, Vaxa Analytics and Vaxa Bureau were contracted by Aspen Medical to provide procurement and logistics advisory support to fulfil their obligations
Thoughts
We’re passionate about the work we do and the industry as a whole. We love teaching and discussing both the basics and nuances of insight, optimisation and experiences.

The basics of customer insights: leveraging your data for real customer understanding
In today’s competitive business landscape, understanding your customers is key to driving growth and success. Fortunately, with the abundance of data and advanced analytical techniques, businesses can now unlock valuable customer insights like never before

Developing your data-driven culture: practical strategies for unconventional industries
In today’s business landscape, data is king. Creating a data-driven culture can be the key to unlocking the potential of your organization. Learn how to foster a data-driven culture in this guide.

Getting started with data & analytics as a small business
Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.
Wouldn't you rather know? automate? grow? innovate? analyze? personalise? excel? accelerate? maximise?
Let’s turn the hidden potential in your data into a catalyst for your organisation’s transformation.