Analysis

Vaxa Analytics Blog
Analysis
Curtis West

Cracking the Churn Code: Revenue vs Membership Churn

Customer churn is the silent killer of businesses. It’s the phenomenon where customers leave, and revenues dwindle. Understanding churn is crucial, but here’s the catch: there are two types, membership churn and revenue churn. Which one should you focus on? Let’s dissect both to find the answer.

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An image of two railroad tracks crossing over each other.
Analysis
Curtis West

Adapting to changing consumer behaviour

It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?

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Portrait of a happy business owner hanging an open sign on the door at a cafe and smiling
Analysis
Curtis West

Getting started with data and analytics as a small business

Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.

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Analysis
Kirsten Sealey

Dashboard reports

Building accessible, relevant and succinct reporting to give your team the info to make the right decisions. ​

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Servers in a server room.
Analysis
Kirsten Sealey

Machine learning

Solving the traditionally hard, unscalable problems like predicting maintenance and extracting data from handwritten documents.

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