We’re passionate about the work we do and the industry as a whole. We love teaching and discussing both the basic and nuances of insight, optimisation and experiences.
For too long, the actual steps of analysing churn has been kept a trade secret. Not anymore. We believe in transparency and knowledge sharing, so we’re opening our books to share our approach to help you Crack the Churn Code.
Customer churn is the silent killer of businesses. It’s the phenomenon where customers leave, and revenues dwindle. Understanding churn is crucial, but here’s the catch: there are two types, membership churn and revenue churn. Which one should you focus on? Let’s dissect both to find the answer.
The line connecting analytics with action is too often overlooked in favour of more shiny, flashy dashboards. What may look like eye candy is distracting you from the prize: growth.
By Jenna McManus As a marketing manager, you’d be hard pressed to find a day when you aren’t jumping into your CRM to develop data-informed
Your competitors are constantly on the move, analysing your every step. But are you analysing theirs? Discover how data analytics can give you the upper hand in understanding your rivals, uncovering hidden opportunities, and outperforming them in the market. It’s time to decode their strategies and chart your path to success.
It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?
In today’s competitive business landscape, understanding your customers is key to driving growth and success. Fortunately, with the abundance of data and advanced analytical techniques, businesses can now unlock valuable customer insights like never before
In today’s business landscape, data is king. Creating a data-driven culture can be the key to unlocking the potential of your organization. Learn how to foster a data-driven culture in this guide.
Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.
Many SMEs struggle with understanding and implementing effective data governance practices which underpin all data-driven decisions. In this approachable guide, we’ll take a look at what data governance is, why it’s important for SMEs and some best practices for getting started.
In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly
It’s fair to say that most businesses are onboarding more software and apps than they’re offloading. Okta’s 2021 Business at Work report clocks the average business as
Let’s turn the hidden potential in your data into a catalyst for your organisation’s transformation.