Blog.

We’re passionate about the work we do and the industry as a whole. We love teaching and discussing both the basic and nuances of insight, optimisation and experiences.

Vaxa Analytics Blog
Insights
Gemma Weedon

Connecting analytics with action

The line connecting analytics with action is too often overlooked in favour of more shiny, flashy dashboards. What may look like eye candy is distracting you from the prize: growth.

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Spy at work. Man with binoculars.
Experience
Curtis West

Your competitors do it to you. Do you?

Your competitors are constantly on the move, analysing your every step. But are you analysing theirs? Discover how data analytics can give you the upper hand in understanding your rivals, uncovering hidden opportunities, and outperforming them in the market. It’s time to decode their strategies and chart your path to success.

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An image of two railroad tracks crossing over each other.
Analysis
Curtis West

Adapting to changing consumer behaviour

It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?

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Portrait of a happy business owner hanging an open sign on the door at a cafe and smiling
Analysis
Curtis West

Getting started with data and analytics as a small business

Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.

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Image depicting a filing cabinet, with the word Vaxa spelled letter-by-letter on the labels of the files.
Insights
Curtis West

SMEs and data governance: an approachable guide

Many SMEs struggle with understanding and implementing effective data governance practices which underpin all data-driven decisions. In this approachable guide, we’ll take a look at what data governance is, why it’s important for SMEs and some best practices for getting started.

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Analysis
Curtis West

Analytics isn’t reporting any more

In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly

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