We do your data.

Uncovering insights and implementing them with you.

So you can grow.

find new customers.

target your marketing spend.

reduce churn.

predict future demand.

find your next location.

increase customer engagement.

reduce risk.


excel in your industry.


Our Brisbane-based team deliver services for clients across the country, combining the technical know-how with real-world business experience.

No pie-in-the-sky ideas here. No outlandishly expensive reports only destined for the top drawer.

We get it done.

An icon depicting two concentric circles, representing Insights.


Developing practical business intelligence for actionable insights.


Pinpointing the solution to reach utmost efficiency.


Crafting a better experience for your customers.


We’ve helped these clients (and others) know more, achieve more – and grow.

Case Studies

We couldn’t be more proud of what we’ve helped our clients achieve.


Driving fundraising growth using analytics

Endeavour Foundation is an independent, for purpose organisation established in 1951 with a vision to support people with an intellectual disability to live their best life. Endeavour Foundation Lotteries fundraising contributes to programs and services that deliver on making possibilities a reality for people with a disability. Vaxa Analytics was

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Freighter airplane being loaded with cargo.

Securing and managing Australia’s PPE supply chain

In early March 2020, Vaxa Analytics and Vaxa Bureau were contracted by Aspen Medical to provide procurement and logistics advisory support to fulfil their obligations in restocking the National Medical Stockpile with vital Medical PPE. The mission was clear – to secure supply chains and facilitate the procurement and safe

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We’re passionate about the work we do and the industry as a whole. We love teaching and discussing both the basics and nuances of insight, optimisation and experiences.

Cracking the Churn Code: Revenue vs Membership Churn

Customer churn is the silent killer of businesses. It’s the phenomenon where customers leave, and revenues dwindle. Understanding churn is crucial, but here’s the catch: there are two types, membership churn and revenue churn. Which one should you focus on? Let’s dissect both to find the answer.

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Connecting analytics with action

The line connecting analytics with action is too often overlooked in favour of more shiny, flashy dashboards. What may look like eye candy is distracting you from the prize: growth.

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Wouldn't you rather know? automate? grow? innovate? analyze? personalise? excel? accelerate? maximise?

Let’s turn the hidden potential in your data into a catalyst for your organisation’s transformation.