Management

Vaxa Analytics Blog
An image of two railroad tracks crossing over each other.
Analysis
Curtis West

Adapting to changing consumer behaviour

It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?

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Analysis
Curtis West

Getting started with data and analytics as a small business

Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.

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Insights
Curtis West

SMEs and data governance: an approachable guide

Many SMEs struggle with understanding and implementing effective data governance practices which underpin all data-driven decisions. In this approachable guide, we’ll take a look at what data governance is, why it’s important for SMEs and some best practices for getting started.

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Insights
Kirsten Sealey

Data collection

Capturing your first party data in all the right places, and finding third party sources that will work for you.

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Analysis
Curtis West

Analytics isn’t reporting any more

In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly

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