Strategy

Vaxa Analytics Blog
Insights
Curtis West

Connecting analytics with action

The line connecting analytics with action is too often overlooked in favour of more shiny, flashy dashboards. What may look like eye candy is distracting you from the prize: growth.

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An image of two railroad tracks crossing over each other.
Analysis
Curtis West

Adapting to changing consumer behaviour

It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?

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Portrait of a happy business owner hanging an open sign on the door at a cafe and smiling
Analysis
Curtis West

Getting started with data and analytics as a small business

Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.

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Analysis
Curtis West

Analytics isn’t reporting any more

In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly

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