Modern marketing automation tools are more powerful than ever and help you deliver the right message to the right person and the right time – ultimately delivering the best outcome for both your organisation and your customers.

Capabilities of modern marketing automation platforms.

In fact, we think the term marketing automation undersells what these platforms can do. We prefer the much more well-rounded term “customer engagement platform”.

These customer engagement platforms have a broad range of capabilities, including:

• Lead generation: Customer engagement platforms can help businesses generate leads through targeted email campaigns, social media marketing, and lead generation forms.
• Lead nurturing: Customer engagement platforms can help businesses nurture leads through targeted email campaigns, lead scoring, and lead segmentation.
• Customer segmentation: Customer engagement platforms can help businesses segment their customers based on their needs and preferences, allowing them to deliver targeted marketing messages.
• Personalization: Customer engagement platforms can help businesses deliver personalized marketing messages based on customer data, increasing the effectiveness of their campaigns.
• Analytics: Customer engagement platforms provide analytics capabilities that allow businesses to track and analyse the performance of their marketing campaigns, identify areas for improvement, and optimize their efforts.
• Cross-channel marketing: Customer engagement platforms provide cross-channel marketing capabilities, allowing businesses to deliver targeted marketing messages through email, push notifications, in-app messaging, and other channels.
• A/B testing: Customer engagement platforms provide A/B testing capabilities, allowing businesses to test different marketing campaigns and messages to see which ones are most effective.
• Campaign automation: Customer engagement platforms allow businesses to automate their marketing campaigns, triggering messages based on specific events or customer actions.

Integration with analytics and analytics platforms.

Modern customer engagement platforms tightly integrate with modern analytics platforms like Amplitude and Mixpanel. They also receive data from customer data platforms like Segment, simplifying the setup process and enabling you to focus on delivering outcomes, rather than costly integration developments.

By integrating these tools, you’ll not only have a greater understanding of the impact of your marketing, but you’ll also be able to optimise and target your customers in a much more granular manner – delivering the right message to the right customer.

Why invest in marketing automation?

There are several reasons why organisations invest in marketing automation:

• Improved efficiency: Marketing automation can help you streamline your marketing efforts, allowing you to get more done in less time.
• Increased ROI: By automating tasks such as lead generation and lead nurturing, marketing automation can help you improve ROI.
• Improved customer experience: Marketing automation can help you deliver personalized, targeted marketing messages, improving the customer experience

So why not take a load off your shoulders?

We’ll help you message your customers in the most effective manner, guaranteed.