A series exploring everything churn – from how to track it, to how to use the analytics to guide your growth.
For too long, the actual steps of analysing churn has been kept a trade secret. Not anymore. We believe in transparency and knowledge sharing, so we’re opening our books to share our approach to help you Crack the Churn Code.
Customer churn is the silent killer of businesses. It’s the phenomenon where customers leave, and revenues dwindle. Understanding churn is crucial, but here’s the catch: there are two types, membership churn and revenue churn. Which one should you focus on? Let’s dissect both to find the answer.
Let’s turn the hidden potential in your data into a catalyst for your organisation’s transformation.