Insights

Vaxa Analytics Blog
Analysis
Curtis West

Cracking the Churn Code: Revenue vs Membership Churn

Customer churn is the silent killer of businesses. It’s the phenomenon where customers leave, and revenues dwindle. Understanding churn is crucial, but here’s the catch: there are two types, membership churn and revenue churn. Which one should you focus on? Let’s dissect both to find the answer.

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Insights
Curtis West

Connecting analytics with action

The line connecting analytics with action is too often overlooked in favour of more shiny, flashy dashboards. What may look like eye candy is distracting you from the prize: growth.

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An image of two railroad tracks crossing over each other.
Analysis
Curtis West

Adapting to changing consumer behaviour

It’s no secret that consumer behaviour is shifting. It leads to uncertainty in revenue and all the logical flow-on effects. But how does your business grapple with these changes and regain control?

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Portrait of a happy business owner hanging an open sign on the door at a cafe and smiling
Analysis
Curtis West

Getting started with data and analytics as a small business

Starting a small business can be challenging, but with data and analytics, you can make data-driven decisions that will help your business grow. But where do you begin? The idea of data and analytics can be overwhelming, but with the right guidance, it can be a valuable tool for any small business.

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Image depicting a filing cabinet, with the word Vaxa spelled letter-by-letter on the labels of the files.
Insights
Curtis West

SMEs and data governance: an approachable guide

Many SMEs struggle with understanding and implementing effective data governance practices which underpin all data-driven decisions. In this approachable guide, we’ll take a look at what data governance is, why it’s important for SMEs and some best practices for getting started.

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Analysis
Kirsten Sealey

Dashboard reports

Building accessible, relevant and succinct reporting to give your team the info to make the right decisions. ​

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